Information Development & Marcom
Does your organization need an information developer/technical documentation or Marcom specialist who can
easily transition their skill set to most technologies or subject matter? Bailey & Associates
consultants are chosen for their depth of business experience and specific subject matter expertise.
Information Development is a broad discipline that encompasses
everything from designing, writing and maintaining manuals, user guides, online help, policies and procedures,
design specifications, white papers, web-based content, and other documents.
Engineers, scientists, and other professionals may also produce technical documentation, usually handing their work
to a documentation specialist for proofreading, editing, and formatting.
Marketing Communications or MarCom are messages and related media used to
communicate with a market. Marketing communications is the "promotion" part of the "Marketing Mix" or the "four
Ps": price, place, promotion, and product.
Those who practice advertising, branding, brand language, direct marketing, graphic design, marketing,
packaging, promotion, publicity, sponsorship, public relations, sales, sales promotion and online marketing are
termed marketing communicators, marketing communication managers, or more briefly, marcom